Training And Development Programme For Coca Cola Commerce Essay

Training And Development Programme For Coca Cola Commerce Essay The purpose of this task is to analyze the main Training and Development issues experienced by Coca Cola and to give them possible solutions and best methods to resolve those issues. (Coca Cola, 2010)Furthermore is how Training and Development is used to identify the reliability of the workers to perform more effectively which enhances the businesss performance. Coco Cola has hired Valmax Consultancy which is a permanent and temporary agreement recruiting consultancy which provides recruiting solutions, seeking and offering quality team and offering the workers training to perform in a company. Current strategy and Organizations goal The company has been in continuous efforts to be one of best from the day it started. The company would never want to settle anything less than No1 position, the vision as per Coca Cola is to be the best in the class, just not to fulfill but to exceed the demands of consumers. They are moving with 2020 plan where they look to become world leaders.   The US generates 40% of TCCCs operating revenues. (Coca Cola, 2012) Internal context Coca Cola is a famous product that has been regarded as a living symbol of Joy, Youth and Prosperity. Since its beginning in 1886 Coca Cola has obtained momentum making it a worldwide identified product with a profile of more than 3000 beverages. Coca Cola has led the beverages industry growing to other marketplaces accomplishing an oligopoly position with an enormous business creating them the world innovator for carbonate drinks. (Coca Cola, 2010) External context Coca Cola has been working on the saying slow and steady wins the race, side by side retailing to every more of its competitors. With the evolution of being one of the top brands, it is always difficult to sustain with the competitors. Various brands that give tough competition to Coca Cola like PepsiCo,inc. Nestle S.A etc., manufacturing soft drinks and also various other products that makes the competition tough. 200 countries and more than 500 products do have a huge competition to face. (Coca Cola, 2012) Training and Development Vision The training strategies in Coca Cola focus on bridging the gap between the organization needs with the consumer needs. The target is to produce quality of labor with various educational, technical and analytical skills among employees. The perspective of Coca Cola is to enhance its training and development in way which does not affect the creativity of the workers, and therefore allows it to create an advantage for the company. (Emerald, 2011) Training need analysis Training need analysis is about identifying the training gap between your actual or current performance and your required standards. For Example If you need to go to A to B you must know what is A and what is B. Valmax Consultancy has identified the required performance standards of Coca Cola i.e. what skills, knowledge and behaviors are needed to do the job effectively for the workers through which employees can do their work differently and in a better way to fulfill the objectives of the company. Organizational component Coca Cola needs to make sure that the strategic needs of the company are taken into account. The business training needs are especially arranged to make sure that the company can benefit from the performance enhancement of the workers. (Emerald, 2011) Operational component In the needs evaluation a functional research looks to analyze the objectives of the company (short-term and long-term), and the styles that are likely to impact these objectives. Coca Cola needs to make sure that the potency of the company can enhance to be able to improve the functional efficiency. (CIPD, 2012) Personal component This analysis obliviously targets individual workers. A very critical facet of individual research is to decide which necessary KSAs have already been discovered by the potential trainees so that valuable training time is not lost repeating what has already been obtained. (Blanchard and Thacker, 2010) 7S McKinsey framework (Please refer Appendix 3) Best Practice Training Methodology Among the various methods, the company uses techniques like Training on wheels an initiative that provided relevant sales managers or staff for retail chain. (Henry, 2008) Training and Learning Theories Social learning theory According to Albert Bandura, the Social learning theory has become the most influential theory of learning and development. He argues that people can learn new information and behavior by watching other people i.e. modeling or observational learning can be used to analyze the employees behavior. (Deeming and Johnson, 2009) C:UsersNIKHILDesktopelaboration theory diagram.jpgSource Google image 2012 Social learning theory is also the rationale behind using specific training methods for Coca-Cola. A modeling process will be involved in the training program in which employees will be able to learn through the observations. This will be done while having the role plays and workshops to make the social learning successful. Certain requirements and steps will be followed which are as follows: Attention The employees need to pay attention to avoid the negative effect of observational learning. Retention They must keep the given information in their mind so that they can use it later and act accordingly. Reproduction This time the employees will have to perform whatever they have observed. Motivation Experiencing these motivators can be highly effective. For example if a student comes in the class on time and he has been rewarded by the tutor so you can get motivation through that and start coming on time. (Blanchard and Thacker, 2010) Trends in Training When the Coca Cola started the journey towards being one the best manufacturers for soft drinks, the company did not need much of training to be conducted as the jobs were assigned with respect to the labor available (Emerald, 2011). Later the competition and the business needs did create a requirement where the employees need to be trained in technical skills, business skills and leadership skills. (Henry, 2008) Training Program structure and Design The basic structure would be like senior level management team, then the business managers, supervisors and then ground level employees. The hierarchy would mostly remain the same however; it might change with the requirement with the business needs. (Blanchard and Thacker, 2010) Leadership Training audience:  Senior level Managers, Top level Executives Training Objective:  Management will be able to evaluate modifying company surroundings and its corresponding results on company. Management will also be able to implement the new possibilities and to find alternatives for possible risks. Training method:  The business leaders have different role play to do when compared. Leaders mainly interact with clients directly or indirectly, understand the requirements of the clients and what resources they can provide for fulfillment of the contract or the business. Coaching Coaching to the business leaders have to be done with a person who have vast experience in the field and probably have seen many companies shaping up on his career. This is just to polish the skills and then provide guidance in decision making and objection handling when making and business decision or a deal. (CIPD, 2011) Conference Like the business schools meets, every big organization have their own conferences arranged at various business locations. This helps in business leaders interact with other leaders across the globe. Management Training audience: The group will have customer service managers, sales managers, design managers or line managers. Training Objective: The objective would be to understand the current skills of the managers and help them learn and understand new set of skills that matches business requirements.  Ã‚  Ã‚  Ã‚  Ã‚   Training method:  Role play is something like wearing someone else shoes to understand the depth of the job. This is very much like an actor trying to play a role in a skit. She/he has to shape according to the requirement of the character. E- Learning: E-learning technology is like bringing world in front of our eyes. This is one of solution for organization to reduce the time for trainings and have employees go through different phases of training by sitting at desk with a computer or in a conference with co-managers. (Jethro, Grace and Thomas, 2012) Technical Training audience: The target crowd would be like assistant managers, middle level supervisors and co-workers Training Objective: Objective behind this would be to train the employees to be more efficient in technical skills and with the latest technology. The global leaders would want new innovations to come through that would improve the business strength. Training method: Guided discussion and storytelling: This would be more a practical way of leaning the things rather than just be a theoretical way of training that takes through various slides or modules. This helps the employees to come out with the new ideas that can be implemented for business needs. Trainings can be held in a closed environment like a meeting hall or we can build training rooms in the office premises that could accommodate a group of people with latest equipment. Coca colas and organization have professional training rooms with all infrastructures that can provide complete assistance in training. Benefits of Training and Development Thereby, training and development is beneficial not just for the company itself but also to the individual workers. Here, training and development leads to improved success and more positive behavior toward profit alignment, enhance the job abilities and knowledge at all levels of Coca Cola. On the other hand, this training and development program benefits personal workers through helping them make better choices, helping in motivating and achieving self-development and self-confidence, helping an employee to handle stress, disappointment and moving the individual toward personal objectives. (Blanchard and Thacker, 2010) Learning Outcomes The greatest aim of this training technique is to create and enhance a lifestyle of company learning at Coca-Cola. It helps to build a future living in the present and working together toward the dreams. E-Learnings and job training benefits to build leaders among the co-workers. Additional resources are available for the management and can use them when required. 50% of the investment cost in training the employee after being assigned to a role would reduce. This would be most cost effective and efficient methods. Risk management Risk management is one of the aspects which cannot be prevented in training strategy. A number of threats are associated with creating this training strategy for Coca Cola. One of the key threats is the workers level of ability to resist change. This can cause level of resistance from employees, as well as the growth of anger among employees (CIPD, 2012).The way to decrease this particular danger is to make sure that an employee participation approach is used, which can decrease the concerns of the employees, while also helping the advancement within the worker. (CIPD, 2012) Evaluation of the Training Evaluation is the last level of the training process which helps the company to evaluate the effectiveness of the training program (CIPD, 2012). Kirkpatricks model of evaluation includes four levels of evaluation which can be used to evaluate the potency of the training of Coca Cola. (Please refer Appendix 2) Reaction will be determined as what the members thought of the system, such as material, trainers, features, technique, content, etc. Responses on reaction set of questions will help to ensure against choices based on content of unhappy participants. (Omar, 2009) (Please refer Appendix 1) Learning assessment involves calculating the level to which concepts, information, techniques, and abilities have been obtained. There are many different actions of learning, such as paper-and-pencil assessments, expertise methods, and job models. (Iqbal, Maharvi, Malik and Khan, 2011). Behavioral change will be calculated to determine the level to which abilities and knowledge discovered in the system have converted into enhanced behavior on the job. Evaluation of results includes tracking business enhancement such as cost benefits, work outcome and quality changes. (Kirkpatrick, and Kirkpatrick, 2010) Conclusion This training technique is designed with organizational objectives and perspective of Coca-Cola and also the present difficulties they are experiencing. At Coca Cola, we create it a concern to cure their individuals well, help them create and provide them a fulfilling operating life. By offering training and development program, role plays, coaching and feedback, we make sure that everyone who performs in Coca Cola has the sources they need to understand more and develop their professions. And also to have some fun along the way we want CocaCola to be a good place to work where individuals are motivated to be the best they can be. References Blanchard .P and Thacker .J, 2010. Effective training: Systems, strategies and best practices, 4th ed. New Jersey: Pearson CIPD, 2011. The coaching climate [online] Available at: http://www.cipd.co.uk/binaries/Coaching%20climate%202011.pdf [Accessed 21st November 2012] CIPD, 2012. Evaluating learning and talent development [online] Available at: http://www.cipd.co.uk/hr-resources/factsheets/evaluating-learning-talent-development.aspx [Accessed 22nd November2012] Coca-Cola, 2010. Annual Review: Business Profile [pdf] Available at http://www.thecoca-colacompany.com/ourcompany/ar/pdf/TCCC_2010_Annual_Review_Business_Profile.pdf [Accessed 21st November2012] Coca-Cola, 2012. Coca-Cola, Ford Motor Company, H.J. Heinz Company, NIKE, Inc. and Procter Gamble today announced the formation of the Plant PET Technology Collaborative (PTC) [online] Available at: http://www.thecoca-colacompany.com/dynamic/press_center/2012/06/pet-collaborative.html [Accessed 21st November 2012] Deeming .P and Johnson .L, 2009. An application of banduras social learning theory: a new approach to deafblind support groups, Journal of the American Deafness Rehabilitation Association (JADARA), Available through: Academic Search Complete, EBSCOhost, [Accessed 22nd November 2012] Emerald, 2011. Interview with Robin Gee, Head of Employee Engagement for Coca-Cola Refreshments, Development and Learning in Organizations, 25 (3) Available through: Emerald Insight [Accessed 21st November 2012] Jethro .O, Grace .A and Thomas .A, 2012. E-Learning and Its Effects on Teaching and Learning in a Global Age, International Journal Of Academic Research In Business Social Sciences, 2(1), Available at: Academic Search Complete, EBSCOhost, [Accessed 22nd November 2012] Iqbal .M, Maharvi .M, Malik .S and Khan .M, 2011. An Empirical Analysis of the Relationship between Characteristics and Formative Evaluation of Training, International Business Research, 4(1), Available through: Business Source Complete, EBSCOhost. [Accessed 22nd November 2012] McKinsey Quarterly, 2008. Making talent a strategic priority: The War for Talent never ended. Executives must constantly rethink the way their companies plan to attract, motivate, and retain employees. [online] Available at: https://www.mckinseyquarterly.com/Making_talent_a_strategic_priority_2092 [Accessed 21st November 2012] Omar .M, 2009. Training evaluation: a case study of training Iranian health managers. Human resources for health 7(1) Available at: Directory of open access journals [Accessed 22nd November 2012] Henry, A., 2008, Understanding strategic management, Oxford: Oxford University Press. Kirkpatrick, D. L. and Kirkpatrick, J. D., 2010, Evaluating training programmes, 3rd ed., Accessible Publishing Systems.

Swot Vodafone

Email Developing a total communication strategy in the uk market 1. INTRODUCTION This report will critically analyse the external environment of the mobile phone operators industry with the application of appropriate strategy tools including PESTEL and Michael Porter's five forces models. An immediate result of this would be the identification of opportunities and threats that may arise from change in environmental factors and assessment of the attractiveness of the industry respectively.The report will also analyse critically, the strategic capability of Vodafone, also applying appropriate strategy tools resulting in the identification of key strengths and weaknesses of the firm. The aim here will be to identify and discuss the core competences the firm possesses. To aid the analysis, the report will draw on information from various sources such as: The Vodafone case study on page 557 in the main textbook by Johnson, Scholes and Whittington, Exploring Strategy 9th Edition, Prentice Hall, 2011. Other sources include Keynotes, Mintel and Magazines. . QUESTION ONE: PESTEL, KEY DRIVERS AND MICHAEL PORTER'S 5 FORCES 2. 1 PESTEL The PESTEL framework is used for the analysis and according to Johnson, Scholes and Whittington (2011), â€Å"it provides a comprehensive list of influences on the possible success or failure of particular strategies†. Discussed below are a few issues of PESTEL, please see appendix for other issues. Political/Legal factors Government's privatisation(through Ofcom) of the national telephone company, BT, compelling it to allow access to its network (via Openreach) for voice and broadband.This has helped to break down BT's monopoly thereby creating an opportunity for mobile operators to operate and at competitive rates. (case study p. 558) Economic factors a. The UK economy has still not fully recovered from the financial crisis of 2008, recovering even slower than other countries amidst huge government resuscitation efforts and even con sumer spending is expected to decline by 0. 6 per capita in 2011(the Telegraph, May 2011). This is a threat to the industry as, the slower the economic recovery, the slower the market growth for the mobile operators industry. b. Though the case study(p. 58) says that personal disposal income growth as experienced between 2002 and 2007 was forecasted to resume in the future, recent developments suggest otherwise. Now the future is here, reports say household incomes are falling(NewStatesman, May  ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­2011 and Mail Online, May 2011 ). This is a threat to the mobile industry as it means less income at the disposal of households, hence less subscribers to its services. Social factors a. Consumer need for converged services, such as mobile telephony, fixed line telephony, television and broadband internet, was increasing(case study p. 558).This means an opportunity for mobile operators to expand their market as more people are coming on board with t his convergence need which could be a result of the plunge in disposable income so people want all services in one and pay a lower lump sum for all in a bid to ration their income. b. A decline in UK fixed line telephone market as households were becoming â€Å"mobile-only† users. This is an opportunity for mobile operators to capture the market share of fixed line telephone operators in a bid to expand theirs. c. Consumer perceived prestige that comes with owning smartphones is an industry opportunity.For example, everyone wants to have an IPhone, HTC or Blackberry because they are ‘cool' or for other reasons, so operators in the industry can capitalize on this and increase their market share by offering cheap deals. d. Consumer ‘hype' for new and modern technologies as everyone wants to have the latest ‘thing' in technology. This would create an opportunity for the industry to capitalize on and expand their market share. Technological factors a. Developmen t of new technologies, IP(Internet Protocol) for voice, data and video transmission(case study p. 557).The dynamic nature of technology is posing a threat as operators may be stuck with obsolete technology thereby facing a challenge to be pro-active in order to retain market share and keep churn rates at bay. b. Continued upgrading of speeds over mobile networks poses a threat as operators have to keep up with the upgrading of speeds because they might loose customers to service providers who can offer better speeds. Environmental factors As a result of advancement in telecommunications technology, mobile operators have to replace network equipments and hazardous wastes(masts, cables, construction waste etc)frequently.Mobile operators are then faced with the challenge of finding energy efficient ways of recycling which may also be capital intensive, altogether posing a threat. Legal factors a. Ofcom's issuance of licences for additional mobile network operators will pose a threat to incumbent operators( as their market share is threatened) and be an opportunity to potential operators as this will lower entry barriers for them. b. Elaborate legal contracts can also be a threat to the industry as lots of legal obligations have to be satisfied prior to and after entry.Drawing up different phone contracts for different mobile packages can prove challenging for the operators. 2. 2 KEY DRIVERS FOR CHANGE Socio-cultural issue Consumer need for converged services: Consumer needs(which has led Virgin Media to provide multiple services such as the ‘quad play and others providing the triple play) change from time to time and even some firms will try to create the needs for the consumers thereby pushing the industry towards finding ways to satisfy these needs as the market expands. This is one of the major drivers of change for the industry.Technological issue: Development of new Technologies: The dynamic nature of technology will keep operators findings ways to sta y ahead of competitors by developing new technologies such as the IP, digitising high-speed distribution of voice, data and video over multiple networks. 2. 3 MICHAEL PORTER'S 5 FORCES ANALYSIS a. Threat of entry: (low) The barrier of initial capital cost of entry may be daunting but the regulatory changes in the UK communications industry by Ofcom saw the issuance of licences to more mobile operators and also allowing MVNOs to ease network capacity without the capital cost of building their own hence reducing barriers to entry. This has also led to increase in the number of competitors. b. Threat of substitutes: (low/moderate) Considering the advantages of mobile connections (make calls, sending messages/data, music etc), substitutes would be the fixed line connections, skype(or VOIP) on broadband, radio airwaves, phone booths or simply go without. With the fixed line connections, Ofcom reported that the number of lines dropped from 34. 9million in 2003 to 33million in 2009.Call mi nutes had also decreased by 15% from 167billion to 138billion over the same period with mobile minutes expected to exceed fixed line minutes in 2010(Case study p. 558). A report on Broadband news also says that mobile broadband will overtake fixed line connections in 2011. (Broadband Choices 2009). It is likely that the trend will continue in this way, considering the convenience offered by mobile connections, of being able to make a call on the move. c. Competitive rivalry: (high) One of the aims of Ofcom is to ensure healthy competition among operators which saw a rapid growth in the number of competitors.The major competitors in the industry are Vodafone, Telefonica O2, Orange, 3 UK and Tmobile plus lots of MVNO's. According to the case study, wireless operator margins in the UK were up because of strong competition(p. 559). d. Buyer power: (moderate) The main buyers from the industry are households(individuals) and businesses. According to case study(p. 559), average churn(custo mer switching) rates in the market was 20% annually due to the introduction of number portability in 2007 and competitive tactics such as subsidising handsets for subscribers. Customers would switch operators for better offers or added value for their money.To counter this churn rate, most operators have found a way to switch post-paid customers to longer contracts of 18months or even 24months as at 2009. A recent 2011 report (Sim-only deals, 2011) highlights other reasons for low switching rates including provider's loyalty programme and value for money SIM only deals which altogether gives them the power to make customers stay. e. Supplier power: (moderate) The main suppliers to the industry would be the handset makers and Ofcom. Major handset suppliers such as Nokia with 40% of UK handset market and Samsung,21%, supply handsets to the industry under global contracts(case study p. 59). There are more suppliers today including Apple, which is another fast growing supplier as their phones are deemed trendy and a must-have because of its innovative features. Sony-Ericsson, Samsung are among the loads of others. The case study p. 559 says mobile handset sales had experienced a decline in 2009 as UK wireless operators started to offer sim-only plans which allow consumers to retain their current handset and pay lower monthly tariffs. Ofcom on the other hand is the sole provider of spectrum. ATTRACTIVENESS: Based on the evidences from the five forces, the report concludes that the industry is attractive.This being that, though rivalry is high, but other threats and powers are low. Essentially incumbents or new operators can then focus only on competition and worry less about powers and other threats. 3 QUESTION TWO: STRATEGIC CAPABILITIES OF VODAFONE According to Johnson et al. (2011), Strategic capabilities are capabilities of an organization that contribute to its long-term survival or competitive advantage made up of two components: Resources, which are assets t he company has or can call upon and Competenceswhich are ways in which those assets are used or deployed effectively. 3. 1 RESOURCES AND COMPETENCESHuman Resources Vodafone has had a history of experienced CEOs including Arun Sarin(resource), who was skilled in achieving growth in developing markets(competence/strength). Also, Gary Laurence(resource), head of Vodafone UK, appointed CEO in September 2008 was known for his ability to identify strategic options(competence/strength) and the current CEO, Vittorio Colao(resource) who succeeded Arun in 2008 is known for strong reputation as cost cutter. (competence/strength). (Case study page 563) Vodafone's partnership with BT(resource) hosting BT's MVNO, allowed it to provide services to corporations. competence/strength). It started a joint venture with O2(resources) which enabled it to extend its fixed-line network. (competence/strength). Vodafone, in its target of business travelers with passport services(resources), was able to offer home country voice rates while roaming in Europe and mobile data services for ? 10 a day(competence/strength). (case study page 563) Financial Resources Financial Performance of Vodafone: (a) ROCE(Return on Capital Employed): measures the returns made from all forms of resources or capital employed in the business.Vodafone's resources are the capital employed and its competence is shown in the amount of returns generated from utilization these capital. Vodafone's ROCE plunged by 3. 73% to give a ROCE in 2010 of 19. 85. This may be slightly better than industry average but it shows a weakness to efficiently utilise resources to yield maximum profits. Vodafone| 2010| 2009| Industry| ROCE| 19. 85| 20. 59| 19. 48| Source. Morning Star Stock Report. (b) Current ratio:   measures a company's efficiency at meeting its short term obligations.A good ratio would be for current liabilities to be covered at least once but Vodafone's current assets(resources) can barely cover 50% of its liabi lities in 2010 though it improved from previous year. On the whole, this is a weakness as the company is low on liquidity and incurring too much liabilities in terms of its short term borrowings. Vodafone Plc| 2010| 2009| Industry| Current Ratio| 0. 50:1| 0. 47:1| | Source: Morning Star Stock Report. (c) Net Gearing: shows the proportion of debt within a company's overall capital. The table below shows that Vodafone's net gearing has declined from 40. 7% in 2009 to 37. 76% in 2010. Overall for the industry borrowing is about 40% of total capital. The reduction therefore for Vodafone is good as its means a reduction in finance costs too. Vodafone| 2010| 2009| Industry| Net Gearing ratio| 37. 76%| 40. 67%| 39. 40%| Source: Morning Star Stock Report. (d) Interest cover: explains Vodafone's ability to service its debt. From the table below, it appears Vodafone makes enough profits to service it finance costs as it has been able to increase its interest cover to 7. 51times in 2010 from 7 . 03times in 2009.This may not be a core competence but it is a strength for Vodafone. Vodafone| 2010| 2009| Interest cover| 7. 51 times| 7. 03 times| Source: Morning Star Stock Report. Physical Resources Vodafone makes heavy investments in the marketing of its Product brands (competence/strength) which includes, landline solutions and mobile telephony, mobile broadband and secure employee remote access(resources), making them well known. (Vodafone website). It invests also in the marketing (competence/strength) of 3G dongles or cards(resources) for internet connection giving it the largest share of 3G subscribers.Vodafone used wholesale services to distribute its fixed voice and broadband (resources) but its prices were too high giving it only a few customers(weakness). Another of its products is the Vodafone-at-home(resources), with which it competed with fixed line providers by offering fixed line prices when customers call from within or near their home(competence/strength). Cor e Competences For the sake of this report, the core competences identified are Vodafone's CEO's. They have been exceptional with what they bring to the table and how their expertise has been able to transform the company.Vodafone UK CEO, Gary Laurence has been formidable in terms of identifying strategic options available to the company such as successful alliances and joint venture with likes of BT and O2. Heavy investment in the marketing of its products giving it largest share of 3G subscribers is another core competence. 3. 2 VODAFONE VALUE CHAIN Primary Activities Inbound logistics: Vodafone possesses its own network equipments, backbones and infrastructure to provide various communication services, and purchasing of handsets (Annual Reports 2010, p. 21).Now, its in a network sharing agreement (sharing masts, sites and towers) with O2 covering the UK and 4 European countries,. (case study page 559, Guardian March 2009). , Another inbound logistic is the ownership of spectrum. S pectrum is of particular importance to the mobile phone and mobile broadband industry, which relies on it to carry information between customers' handsets and mobile masts. Vodafone spectrum is 1800MHz. (Ofcom report, Feb 2011). Operations: All Vodafone operations are based on in-house infrastructure. Vodafone's operations is dependent on its people, infrastructure and financial resources.Its logistics operations (which provides a variety of value-added services), evolves from a single, purpose built site in West Midlands. (Unipartlogistics. com) Out-bound logistics: Vodafone has consumer on-line purchasing systems in place that allow customers to purchase its services directly(Vodafone website). It also has its own billing system. Marketing and Sales: Vodafone has several own branded and other retail chains that it uses in distribution. According to the case   study(page 563), Vodafone invests a lot in marketing in all markets whilst promoting its brand and also sponsors Formula 1 and England cricket sports.Services:Its all encompassing website enables customer online ordering and feedback monitoring. (source). Vodafone has customer services helpline that offer after sales services and it also offers services to MVNO's such as Lebara mobile, Asda mobile, Talk mobile(Carphone Warehouse) and BT mobile(http://ukmobilecoverage. co. uk/), Support Activities Infrastructure: Vodafone's mode of expansion was the formation of a joint venture with O2(case study p. 559) to manage its mobile network and share network covering 4 European countries and the UK.It also leases BT's fixed line services and hosts BT's MVNO. (case study p. 562) Human Resource Management: Vodafone depends on its employees for the quality of its services to customers. It ensures an inclusive working environment and encourages innovation, ambition and pro-activeness. Vodafone encourages enthusiasm, talent and commitment in its employees in order to build and maintain its success and stay competit ive. (Vodafone, Our people). Technology and Development: Vodafone owns internet portals which enables on-line ordering.Also, continuous R&D helps the company to incubate and deliver innovation to the business. (Annual Report, 2010. p. 20) Procurement: Vodafone, like other networks, purchases branded handsets from suppliers. Vodafone holds several training courses for its procurement team for efficient management of supplier performance. CONCLUSION SWOT MATRIX STRENGTHS1. Experienced CEO's(UK CEO, Gary Laurence). 2. Partnership with BT and O2. 3. Offering home country voice rates abroad. 4. Heavy investment in marketing. 5. Vodafone at home6. Good Interest Cover7.Reduced borrowing| WEAKNESSES1. Low level of liquidity2. Inability to increase ROCE3. High prices and inefficient channel of distribution for fixed voice and broadband. | OPPORTUNITIES1. Government's privatization of Ofcom. 2. Consumer need for converged services. 3. Decline in Fixed line telephone market4. 2012 Olympics5. C onsumer demand for smart phones6. Consumer hype for modern technology7. Ofcom issuance of entry license| THREATS1. Slow economic recovery from recession2. Decline in disposable income3. Immigration cap4. Health issues in areas of mobile masts. 5.Customer switching rates. 6. Development of new technologies7. Capital intensive recycling8. Ofcom's issuance of entry license9. Elaborate legal contarcts| From all facts assessed in the report and also information from the case study and Vodafone accounts, it is indeed evident that Vodafone is struggling to develop a total communications strategy to enable it to secure leadership   in the rapidly growing market for high speed internet services in its UK home market due to the fact that it actually cannot improve its core activities in order to gain competitive advantage.Please rate the quality of this essay: Good Neutral Poor Struggling with your essay? You can get your essay custom written by an expert in your subject area. Fully researc hed and referenced, the perfect model answer†¦ Get a quote here Share ; download: Print Download Email Request the removal of this essay. GET A PRICE EssayDissertationModel AnswerCoursework/AssignmentLiterature ReviewDissertation ProposalOutline/Skeleton Answer GCSENVQA-LevelDiplomaUndergraduatePGDMastersGDLLPCBPTCPhDGCSE B GradeGCSE A GradeGCSE A* GradeNVQ Level 2 PassNVQ Level 2 MeritNVQ Level 2 DistinctionA-Level B GradeA-Level A GradeA-Level A* GradeDiploma (HNC/HND) PassDiploma (HNC/HND) MeritDiploma (HNC/HND) DistinctionUndergraduate 2:2Undergraduate 2:1Undergraduate 1stUndergraduate Upper 1stPGD PassPGD MeritPGD DistinctionMasters PassMasters MeritMasters DistinctionMPhil PassPhDGDL PassGDL CommendationGDL DistinctionLPC PassLPC CommendationLPC DistinctionBPTC Competent (Previously BVC)BPTC Very Competent (Previously BVC)BPTC Outstanding (Previously BVC) 000 Words (~4 pages)No Word Count1250 Words (~5 pages)1500 Words (~6 pages)1750 Words (~7 pages)2000 Words (~8 pages)2 250 Words (~9 pages)2500 Words (~10 pages)2750 Words (~11 pages)3000 Words (~12 pages)3250 Words (~13 pages)3500 Words (~14 pages)3750 Words (~15 pages)4000 Words (~16 pages)4250 Words (~17 pages)4500 Words (~18 pages)4750 Words (~19 pages)5000 Words (~20 pages)5250 Words (~21 pages)5500 Words (~22 pages)5750 Words (~23 pages)6000 Words (~24 pages)6250 Words (~25 pages)6500 Words (~26 pages)6750 Words (~27 pages)7000 Words (~28 pages)7250 Words (~29 pages)7500 Words (~30 pages)7750 Words (~31 pages)8000 Words (~32 pages)8250 Words (~33 pages)8500 Words (~34 pages)8750 Words (~35 pages)9000 Words (~36 pages)9250 Words (~37 pages)9500 Words (~38 pages)9750 Words (~39 pages)10000 Words (~40 pages)10500 Words (~42 pages)11000 Words (~44 pages)11500 Words (~46 pages)12000 Words (~48 pages)12500 Words (~50 pages)13000 Words (~52 pages)13500 Words (~54 pages)14000 Words (~56 pages)14500 Words (~58 pages)15000 Words (~60 pages)15500 Words (~62 pages)16000 Words (~64 pages)16500 Words (~66 p ages)17000 Words (~68 pages)17500 Words (~70 pages)18000 Words (~72 ages)18500 Words (~74 pages)19000 Words (~76 pages)19500 Words (~78 pages)20000 Words (~80 pages)25000 Words (~100 pages)30000 Words (~120 pages)35000 Words (~140 pages)40000 Words (~160 pages)45000 Words (~180 pages)50000 Words (~200 pages)55000 Words (~220 pages)60000 Words (~240 pages)65000 Words (~260 pages)70000 Words (~280 pages)75000 Words (~300 pages)80000 Words (~320 pages)85000 Words (~340 pages)90000 Words (~360 pages)95000 Words (~380 pages)100000 Words (~400 pages) Price ? 390 Share this Have a question about our service? * See our FAQs * Ask our writers a direct question now * See the UKEssays team * Customer testimonials WARNING! avoid essay writing scams Sign up and be the first to receive our latest offers: Your email address†¦ Instant Price Order Now * Join our circle on Google+ * Find us on Facebook * Follow us on Twitter * Get our latest updates Copyright  © 2003 – 2012 – UK Essays is a trading name of All Answers Ltd.All Answers Ltd is a company registered in England and Wales Company Registration No: 4964706. VAT Registration No: 842417633. Licensed under the Consumer Credit Act under Licence No: 0612201. Registered Data Controller No: Z1821391. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. * Fair Use Policy * Terms ; Conditions * Privacy Policy * Cookie Info * Complaints Policy * Get Verified * Fraud * Writer Jobs * Corporate Client Services * Sitemap Are you writing an essay and struggling? We can help you! Find out more Read more: http://www. ukessays. com/essays/communications/developing-a-total-communication-strategy-communications-essay. php#ixzz2DTJZYU7Q

Cultural and Ethical Dilemmas Within the Colourful Corporation Essay

The aim of this business report is to analyse the ethical dilemmas arising from daily business operations, and to determine whether Colourful Corporation was ethical in its decision making, and to provide solutions for the management of future ethical issues. Having an established international base, Colourful Corporation conducts business transactions in both developing and developed countries. In doing so, Colourful Corporation is exposed to a wide range of ethical dilemmas which are the result of differing cultural values and norms. Segon (2011) proposes variable determinants of culture including religion, political and economic philosophy, education, language and social structure. Different cultural values and norms account for opposing perspectives regarding what constitutes ethical behaviour. The complexities in this ever-evolving business environment have brought attention towards corporate business ethics as research has found that business ethics is closely linked to an organisation’s well-being (Svensson & Wood 2011, p.21). This has highlighted the importance of ethics education for employees of the company as education will lead to the development of ethical practices among individuals in the company as well as the corporation as a whole. Furthermore, according to Hill (2011), pressure from senior management to meet unrealistic performance goals can be an incentive for employees to engage in unethical practices. It is concluded that: business operations continue to be conducted in both developed and undeveloped countries, where ethical issues may arise as a result of differing culture views, consideration must be given; the Corporation must act ethically when dealing in its global business operations; the risk of undertaking unethical activities as a result of unrealistic performance expectations increases; a program should be adopted to support local communities where it is conducting business operations in order to fulfil its ethical and moral responsibility in line with Corporate Social Responsibility (CSR); a need to provide education and training to its employees on corporate business ethics in order to promote a strong corporate ethical culture; and the senior executive made the correct decision, by following corporate policy. It is the corporate policy that must be adjusted to include ethical considerations, assisting future business decision making processes. Subsequently, this may potentially prevent sim ilar tragedies occurring as a result of Colourful Corporation’s actions. * It is recommended that Colourful Corporation: adopt the Global Reporting Initiative (GRI) framework ,which is the most widely used reporting framework for performance on human rights, labour, environmental, anti-corruption, and other corporate citizenship issues; encourage the needs of ethical behaviour within and by the corporation to the employees; contribute to charity in the form of providing facilities such as, schools and orphanages for the poor and unfortunate children in the developing country ; update the corporate policy to include ethical considerations required for each business making decision; create an ethical culture within the corporation by embracing the commitment to ethical standards; and engage with a reputable company to provide holistic business ethics training program for all levels of employees to increase ethical sensitivity and develop healthy organisational culture. Introduction The Colourful Corporation has established a foreign entity within business operations, one which consists of a foreign subsidiary within a developed nation. Cognisant of good operational management, regular trips are carried out by executives to inspect and ensure that correct protocol and company policies are being adhered to. A few years ago, an executive of the Corporation was visiting and noticed that a subsidiary had employed a 12 year old girl. This was is in strict opposition to the Corporation’s own ethical code, and the 12 year old was replaced. Tragically, the 12 year old and her younger brother both died in their desperation to find food and survive. This tragic story found its way to the CEO of the Colourful Corporation, instigating the development of this business report. This report will evaluate whether the correct initial action was taken, and if a similar action would have been taken should the final story be known to the Corporation. There have b een no limitations presented within this report. Aim of report The aim of this business report is to analyse the ethical dilemmas arising from daily business operations, and to determine whether Colourful Corporation was ethical in its decision making, whilst providing solutions for the future management of ethical issues. Issues Cultural Value and Norms According to Segon (2011), values and norms are core determinants of culture. These norms and value systems are affected by many variables, including religion, political philosophy, economic philosophy, education, language and social structure (Figure 1). Different variables can account for the perspectives and views across diverse cultural communities. Ethical issues and dilemmas may arise from business decisions depending on what the value and norms the organization is operating in, and accustomed to. Whilst different perspectives arise from varying cultural systems and bring diversity in the economic environment, the occurrence of ethical issues arising from business operations must be considered. As proposed by Park & Voigt (2008), it is suggested that ‘values and norms have both a ‘direct and indirect impact on economic development.’ While a certain culture may impose certain working standards and conditions upon its workers in conducting its business operations, it’s important to consider the potential ethical issues surrounding these decisions. It’s vital the Corporation maintains ethical business practices in line with Australian standards. The visiting executive has acted in accordance with appropriate due care by their avoidance to use child labour in the procurement of producing goods and services. Ethics The ethics dilemma presented, personal and business, must be afforded due consideration. ‘Business ethics are not divorced from personal ethics, which are generally accepted principles of right or wrong governing the conduct of individuals’ (Hill, 2011, pp.141). Hill (2011, pp.142) states that ‘several studies of unethical behaviour in a business setting have concluded that businesspeople sometimes do not realise they are behaving unethically, primarily because they simply fail to ask, â€Å"Is this decision or action ethical?†(Messick & Bazerman,1996)’. A process must be developed within the Colourful Corporation’s corporate policies, ensuring that each business decision considers the ethical impact that the decision may have on the community and its people. Figure 2 (Hill, 2011, pp.141) provides a number of generalisations, highlighting the complexity of ethical dilemmas, and that no one answer can truly be considered correct. However, consid eration of each component will help to improve ethical behaviour. As stated within the Californian Management Review (1999), there is differing advice from many academic sources. However, an important fundamental of ethics worth considering comes from the ’10 Guidelines for national corporations’ postulated by DeGeorge (1993), with the 2nd guideline stipulating that ‘every company must â€Å"produce more good than harm for the host country†Ã¢â‚¬â„¢ (DeGeorge, 1993). Unrealistic Performance Expectations The pressure from senior executives of the parent company to meet unrealistic performance goals that can only be attained by acting in an unethical manner (Hill et al 2011) is a factor that will result in unethical behaviour. There is a high probability that the local manager will make a decision that could potentially violate their own personal ethics and engage in unethical behaviour. The Colourful Corporation’s senior executive demanded that the local manager to replace the under-aged girl with an adult. The local manager followed the direction dutifully, replacing the under-aged girl, even though it may have violated his own personal ethics. Such unethical behaviour of the senior manager may affect the culture of the corporation as they set an example that other employees follow. Colourful Corporation can motivate and improve ethical behaviour by reinforcing a corporate policy that includes ethical considerations. Hill (2011) referred to how Hewlett-Packard (HP) reinforced ethical values of their employees through what they call the ‘HP Way’. The ‘HP Way’ stresses the need for confidence in and respect for people, open communication and concern for individual employees. Education In recent years, there has been a paradigm shift towards corporate business ethics. Consequently, ethics education in corporations is of significance because the lack of anticipation and preparations in practical terms as well as philosophically by corporations may result in the company becoming vulnerable to public scrutiny (Morris & Wood 2011, p.275). This is because research has found that ethical issues have asymmetric relationships across an organisation, suggesting a need to define appropriate corporate policy, and measures with emphasis on the ethical perspective of the company’s business operations (Svensson & Wood 2011, p.21). In line with this, employees of the company should therefore be provided information on the company’s corporate policies in order to align individual business ethics with the corporation business ethic. The following may be achieved by engaging with a reputable company-endorsed should be engaged to provide holistic ethical training program for all levels of employees within the corporation (Morris & Wood 2011, p.275). The author further emphasise that ethics training is able to inculcate ethical practices and behaviour within employees of the company by introducing critical awareness for moral dilemmas. The increase sensitivity among employees has developed a platform for a healthy ethical culture in the company. Hence, it is likely that the company can better manage stakeholders’ interest, as well as incorporating the idea of socially responsible behaviour in the company’s strategic actions (Sisaye 2011, p.277). Moral Obligations Moral obligations, also known as corporate social responsibilities, refer to ‘a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis’ (EU Commission 2002, p.5). The economic and political transformations affecting the lives of young people are varied and complex. Researchers have also argued that the issue of child labour is contentious not only because many children work illegally, but also because their work concurrently involves interdependent realities of survival, participation, abuse and exploitation (Abebe & Bessell, 2011). Furthermore, Brekke and Nyborg (2005) stated that corporations with low social responsibility profile could be driven out of business. Therefore, it is important for corporation to consider moral obligations as a part of corporate policy.

Summary Of The Rich Man Scene - 1503 Words

The Rich Man scene occurs in Section B of Part 2 of Mark, just after Jesus blesses little children by Him taking the children and blessing them in His arms and by saying â€Å" I assure you that whoever does not receive the Kingdom of God like a child will never enter the Kingdom of God† (10:15). Just after Jesus turns around and said to his disciples â€Å"How hard it will be for rich people to enter the Kingdom of God!† (10:23), Jesus speaks to them about his death the third time and how he will be handed over to the chief priests and condemned to death, but will rise again. As to the genre of this periscope, it is much like the story before it 10:13-16, where the children will enter the Kingdom of God without much effort. What Jesus is trying to tell us and his disciples is that one can only enter the kingdom like a child, empty handed and trusting, open to growth and malleable. (J.A. Draper) The structure of the story is V. 17-18 Jesus starts his journey again and a man coming up to him; vv. 20-22 dialogue between the man and Jesus; v. 23 Jesus explains to the disciples. Verse by Verse Analysis V. 17—â€Å"Good Teacher†Ã¢â‚¬â€ as soon as Jesus left the house where he blessed the children (10:13-16), Jesus is confronted by a man who kneels at his feet right away and asks â€Å"Good Teacher, what must I do to receive eternal life?† (10:17).This is just as the leper did in (1:40), but in this case the man is not asking for healing or purification but for a way to eternal life. (Camille Focant)Show MoreRelatedMan on Fire: Summary and Analysis Essay644 Words   |  3 PagesBullet of Truth: A Brief Summary and Analysis of How a Bullet Never Lies Thesis Statement: In the Man on Fire Suicide Scene, Creasy proves that a bullet never lies. Summary of Man on Fire Suicide Scene: In the movie Man on Fire, criminal gangs are kidnapping children from the wealthy in Mexico City and demanding ransom money for the young ones. Because of the rise in kidnapping, John Creasy, ex counterinsurgent, is hired by a rich man to be a bodyguard for his daughter. He is sitting inRead MoreThe Ambiguities Of Shakespeare s Shylock1110 Words   |  5 Pagesqualities. The first character we look at is Bassanio, on one hand he is the idealized lover, the person that is courting Portia, who is the romantic heroine; if we look at his motives we would see that is in only interested in Portia because she is rich. Antonio is a lovable wooer of Portia but we can also see that his primary motivation is money also. Portia is a fabulously beautiful woman that is constrained by her father’s wishes even after his death because of the patriarchal society. Portia isRead MoreDrama And Themes Of Drama1111 Words   |  5 Pagesthe Black maids of very wealthy white families. The story is based on a well educated White woman returning home from college, Skeeter, and desiring to write a book interviewing the maids of her town, that have spent their lives taking care of the rich white families in her small hometown. This was a time when segregation was still powerful, and acceptance of the black community was unheard of. The white children were raised with love and kindness shown by their black maids, but were taught segregationRead MoreEssay about The Poetry of Judith Wright1160 Words   |  5 Pagesevaluation of both the techniques and the plot behind the poems Remittance Man, South of My Days and Eve to her Daughters as well as a comparison between the three poems. Australia, as Wright ¡Ã‚ ¦s homeland, has had a significant effect on the content of her poems but references to English scenes are also consistent as well as general references to the universal world. Eve to Her Daughters. ?  Ã‚  Ã‚  Ã‚  Ã‚  Poem Summary The poem  ¡Ã‚ ¥Eve to Her Daughters ¡Ã‚ ¦ tells of original sin and gives advice to theRead MoreScarface Analysis Essay1065 Words   |  5 PagesIt was released in 1983 and is still a super hit movie today. Let me go through a short summary of the movie. The movie is focused around the life of a man by the name of Tony Montana and depicts his rise to power from a political refugee from Cuba to a drug warlord. In the course of the movie, Tony Montana also known as Scarface, is able to go from a dishwasher in a small restaurant to a very powerful man in the States through the drug trafficking and distribution of large amounts of ColumbianRead MorePerception Of Reality In Madame Bovary By Gustave Flaubert1363 Words   |  6 Pagesreality. In Madame Bovary by the French author Gustave Flaubert, the protagonist, Emma Bovary’s perception of reality is effected by her experiences with the social class system. Emma Bovary is unhappy with her marriage to Charles, who is a middle class man, and proceeds to engage in affairs with men, such as Monsieur Rodolphe, who is from nobility. Emma values the aristocracy. She wants a higher social status than she has achieved in reality, and proceeds to pretend like she is, leaving her in deb t. TheRead MoreAnalysis Of Herbert Hoover s The Great Gatsby 1043 Words   |  5 Pageswell researched. Hoover’s goal to become rich and marry the woman of his dreams is well established and drives Hoover’s actions. Will the story has the potential to be a compelling drama, the script would benefit from more development, especially in the area of structure, pace, and tension. First, the opening begins when Hoover is handing over his Presidency and then flashbacks back in time. This is a workable structure, although the opening scene doesn’t immediately grab the attention of theRead More Argumentative Speech on Baseball Contraction Essay830 Words   |  4 Pagesplayers from each team will lose their jobs, but other teams in the league will pick them up. D.  Ã‚  Ã‚  Ã‚  Ã‚  The people this really hurts are the people behind the scenes: the administrative employees, the hot dog vendor, the ticket window lady, the beer man, the hundreds of baseball players in these teams minor league programs. Internal Summary--Hundreds of people who have been loyal workers to these teams for years will soon be unemployed. III. Cause A.  Ã‚  Ã‚  Ã‚  Ã‚  Over the past few years inflation of playerRead MoreFree Rain Theatre Company792 Words   |  3 Pagessilent- but instead, to the utter annoyance of this reviewer, chose to exhibit that famous scene with Boo Radley coming from off stage when beckoned by Scout, again losing the importance and mystery and honestly, the symbolism of transformation within the Finch family, especially Scout. One aspect of the performance the reviewer found that honorably encapsulated the â€Å"Southern Lifestyle† of the 1930’s was the rich, warm light that represented the little, ‘Maycomb County feeling’ so strongly portrayedRead MorePretty Wom An American Romantic Comedy948 Words   |  4 Pagesthe film, Vivian Ward, one of the central characters, works as a prostitute in Los Angeles, California. Edward Lewis, a rich, businessman hires Vivian as an escort for a weeklong period, to serve as his date to various functions and events. And over the course of the week, a relationship between the two matures. Seeing that it focuses on the way in which a well-to-do, handsome man saves and transforms a pitiable prostitute into a beautiful woman with class and style, the movie is considered a modern